Privacy Policy

Danichi Media is a digital marketing and web design agency specialising in lead generation for growing businesses. We are the data controller for personal information collected through this website and in the course of delivering our services to clients.

Business name: Danichi Media
Contact email: [email protected]

References to "you" or "your" in this policy refer to: (a) visitors to our website; (b) prospective clients who contact us or book a call; and (c) current or former clients who have engaged our services.

We collect information in the following ways:

Information You Provide Directly

• Contact and enquiry information — your name, email address, phone number, business name, and any message you send via our contact form, chatbot, or email
• Booking information — when you book a call through our HighLevel (GoHighLevel) scheduling link, we receive your name, email address, and any answers you provide to pre-booking questions
• Promotional offer information — your email address and, where you provide it, your mobile phone number, when you claim a discount or promotional offer through a form or pop-up on our website. See Section 7 for how these are used.
• Client onboarding information — business details, service area, ad account access credentials, customer lists, and other information you provide when you become a client
• Payment information — billing name, business address, and payment details. Payment card information is processed directly by our payment processor and is not stored by Danichi
• Communications — the content of emails, messages, and notes exchanged between you and Danichi throughout the engagement

Information Collected Automatically

• Usage data — pages visited, time spent on pages, referring URLs, and navigation paths through our website
• Device and browser data — browser type and version, operating system, device type, screen resolution, and language settings
• IP address — your approximate geographic location derived from your IP address
• Cookie and tracking data — see Section 5 for full details on cookies and tracking technologies we use

Information from Third Parties

• Google Analytics — aggregated and anonymised website traffic and behaviour data
• Meta (Facebook) Pixel — where installed on your website as part of our ad campaign services, visitor data from your website is shared with Meta's advertising platform
• HighLevel (GoHighLevel) — name, email address, phone number, and scheduling data when you book a call or submit a form connected to our HighLevel account
• Referrals — information about you provided by a mutual connection or referral partner

We use the information we collect for the following purposes:

We do not sell your personal information to any third party, ever. We do not use your personal information for automated profiling or decision-making that produces legal effects on you.

Where applicable privacy legislation (such as GDPR or Canada's PIPEDA) requires us to identify a legal basis for processing your personal data, we rely on the following:

• Contract performance — processing is necessary to deliver the services you have engaged us to provide, including communications, invoicing, and campaign management
• Legitimate interests — we have a legitimate interest in operating and improving our website, preventing fraud, and understanding how visitors interact with our content, provided these interests are not overridden by your privacy rights
• Consent — where we send you marketing communications or use non-essential cookies, we rely on your consent. You may withdraw consent at any time by contacting us or using the opt-out mechanism provided
• Legal obligation — we may be required to retain or share certain information to comply with applicable tax, accounting, or legal requirements

Our website uses cookies and similar tracking technologies to improve your browsing experience and collect analytics data. A cookie is a small text file stored on your device by your web browser.

Types of Cookies We Use

• Essential cookies — strictly necessary for the website to function. These cannot be disabled.
• Analytics cookies — used by Google Analytics (GA4) to collect anonymised data about how visitors use our website, including pages visited, time on site, and traffic sources. This data helps us improve our website.
• Marketing and retargeting cookies — the Meta Pixel may be present on this website. It collects data to help us understand conversions from our Facebook and Instagram ads and to build retargeting audiences. Meta's data practices are governed by Meta's own Privacy Policy.

Managing Cookies

You can control and delete cookies through your browser settings. Most browsers allow you to refuse new cookies, delete existing cookies, and set preferences for specific websites. Please note that disabling certain cookies may affect the functionality of our website.

You can opt out of Google Analytics tracking at any time by installing the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout.

You can manage your Meta advertising preferences at facebook.com/ads/preferences.

We use the following third-party services in the operation of our business and website. Each of these services has its own privacy policy that governs their use of your data:

We only use third-party services that we have evaluated for their privacy practices. However, once data is transferred to a third party, their own privacy policies apply. We are not responsible for the privacy practices of third-party services.

We offer promotions and discounts on our website — including through pop-up offers — that ask for your email address and mobile phone number. This section explains exactly what happens to that information.

What We Collect and Why

When you submit an offer or promotional form on our website, we collect your email address and, where you provide it, your mobile phone number. We use these to send you the promotional code or offer you requested, and to send you ongoing marketing communications about Danichi's services, offers, and content.

Where a form is submitted in stages, we record your email address at the point you submit it, even if you do not complete the remaining steps.

Consent to Marketing Text Messages

By submitting your mobile phone number through a promotional form on our website, you give your express written consent to receive recurring marketing and promotional text messages from Danichi Media at the number provided, including messages sent using automated technology. Consent to receive marketing texts is not a condition of purchasing any goods or services from us.

Message frequency varies. Message and data rates may apply. We do not send text messages to numbers we have not obtained consent for, and we do not send marketing texts outside the hours permitted by applicable law.

How to Opt Out

• Text messages — reply STOP to any message from us to be unsubscribed immediately. Reply HELP for assistance. You may also email [email protected] to be removed.
• Email — click the unsubscribe link in the footer of any marketing email, or email [email protected].

Opting out of marketing messages does not stop transactional or service-related communications where you are an active client (for example, invoices, campaign reports, or scheduling confirmations).

Sharing

We do not sell, rent, or share your mobile phone number or SMS consent with any third party for their own marketing purposes. Your number is shared only with the service providers who deliver messages on our behalf, and only for that purpose. No mobile information is shared with third parties or affiliates for marketing or promotional purposes.

Promotional Offers

Promotional discounts advertised on this website may be conditional — for example, a discount offered in exchange for providing a video testimonial. Any conditions are stated at the point the offer is made. Offers apply only to the services specified, are not transferable, cannot be combined with other offers unless stated, and may be withdrawn or amended at any time.

We do not sell, rent, or trade your personal information to any third party. We may share your information only in the following circumstances:

• Service delivery — we may share information with contractors, freelancers, or tools used to help deliver your services (e.g., a copywriter working on your ad creative). All such parties are bound by confidentiality obligations.
• Legal requirements — we may disclose your information if required by law, court order, or government authority, or where we reasonably believe disclosure is necessary to protect the rights, property, or safety of Danichi, our clients, or others.
• Business transfer — in the event of a merger, acquisition, or sale of all or substantially all of Danichi's assets, your information may be transferred to the acquiring entity, subject to equivalent privacy protections.
• With your consent — in any other circumstance where you have given explicit consent to the sharing.

We will never share your personal information with advertisers, data brokers, or marketing list providers.

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including to comply with legal, accounting, or reporting obligations.

• Active client data — retained for the duration of the engagement and for seven (7) years following termination, to satisfy tax and accounting obligations
• Enquiry and lead data — retained for up to two (2) years from the date of last contact if no engagement results
• Website analytics data — retained by Google Analytics per their standard retention settings (up to 26 months by default)
• Email communications — retained for the duration of the engagement plus seven (7) years
• Marketing consent records — retained for as long as you remain opted in, plus three (3) years after opt-out to demonstrate compliance

When data is no longer required, we delete it securely or anonymise it so that it can no longer be associated with you.

We implement reasonable and appropriate technical and organisational measures to protect your personal information against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

• Use of HTTPS/TLS encryption for all data transmitted through our website
• Password protection and two-factor authentication on all accounts and systems containing client data
• Limiting access to personal information to only those team members who need it to deliver services
• Use of reputable, enterprise-grade third-party services for data storage and communication
• Regular review of access permissions and security practices

However, no method of internet transmission or electronic storage is completely secure. While we strive to use commercially reasonable means to protect your personal information, we cannot guarantee absolute security. In the event of a data breach that poses a risk to your rights and freedoms, we will notify you and any applicable regulatory authority as required by law.

Depending on your location and applicable privacy law, you may have the following rights with respect to your personal information:

• Right of access — you may request a copy of the personal information we hold about you
• Right to rectification — you may request that we correct any inaccurate or incomplete personal information
• Right to erasure — you may request that we delete your personal information, subject to certain legal exceptions (e.g., where retention is required by law)
• Right to restrict processing — you may request that we limit how we use your personal information in certain circumstances
• Right to data portability — you may request that we provide your personal data in a structured, machine-readable format
• Right to object — you may object to our processing of your personal information based on legitimate interests, including for direct marketing purposes
• Right to withdraw consent — where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing

To exercise any of these rights, contact us at [email protected]. We will respond to your request within thirty (30) days. We may ask you to verify your identity before fulfilling a request.

We will not discriminate against you for exercising any of your privacy rights.

Our website and services are directed exclusively at businesses and business owners. They are not intended for, and we do not knowingly collect personal information from, individuals under the age of 18.

If you are a parent or guardian and believe that your child under 18 has provided us with personal information, please contact us immediately at [email protected]. We will promptly delete any such information upon verified request.

Danichi Media operates primarily in Canada and serves clients across North America. Some of the third-party services we use (such as Google and Meta) may process your data on servers located in the United States or other countries outside your country of residence.

Where personal data is transferred outside Canada to a country that does not provide equivalent privacy protection, we rely on appropriate safeguards such as standard contractual clauses, the recipient's participation in a recognised adequacy framework, or your explicit consent.

By using our website or engaging our services, you acknowledge that your information may be transferred to and processed in countries outside your country of residence, including the United States.

If you are a California resident, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) may provide you with additional rights regarding your personal information.

Categories of Personal Information Collected

In the past twelve months, we have collected the following categories of personal information: identifiers (name, email, IP address); commercial information (services requested, transaction history); internet or network activity (browsing behaviour on our website); and inferences drawn from the above.

Your California Rights

• Right to Know — you may request disclosure of the categories and specific pieces of personal information we have collected about you
• Right to Delete — you may request deletion of your personal information, subject to legal exceptions
• Right to Correct — you may request correction of inaccurate personal information
• Right to Opt Out of Sale or Sharing — we do not sell or share personal information for cross-context behavioural advertising as defined under the CPRA
• Right to Limit Use of Sensitive Personal Information — we do not use sensitive personal information for purposes beyond those permitted by the CPRA
• Right to Non-Discrimination — we will not discriminate against you for exercising your CCPA/CPRA rights

To submit a California privacy request, contact us at [email protected] with "California Privacy Request" in the subject line. We will respond within forty-five (45) days.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last updated" date at the top of this page.

If we make material changes to how we collect or use your personal information, we will notify you by email (where we have your address) or by placing a prominent notice on our website before the changes take effect.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website or services after any changes constitutes your acceptance of the revised policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Email: [email protected]
• Business: Danichi Media
• Subject line: Privacy Enquiry

We aim to respond to all privacy-related enquiries within five (5) business days. If you are located in the European Economic Area and are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.

If you are located in Canada and are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada at priv.gc.ca.